As mentioned by marketing authority, Neil Patel, 72% of marketing experts believe branded material is a lot more helpful than promoting in a magazine; 69% claim it’s better to direct-mail advertising and Public Relations.” With that being mentioned, one particular important aspect of digital marketing and branding is to discover all the alternatives, or real estate, readily available for you to improve and scale your brand.
As an example, when producing visuals or even digital initiatives, the computer or laptop display, e-mail headline, social media network or mobile phone offers pre-formatted image measurements and also dimensions to work with. They offer you a pre-sized area to fill out with your branding, content, and pictures just about any way you please.
When you are organizing a gathering, it’s necessary to make certain you are really making use of each and every opportunity possible in order to grow your brand and take full advantage of return on investment (ROI). You may have a pre-designated space offered, however that should not be all you think about in terms of real estate.
And now more than ever, it is important to discover and maximize each one of your branding options for event marketing. You could take into consideration including your logo to name tags, having a branded burst page here or there, or imprinting your logo on napkins or drinkware– however what takes place with your branding right after the big event? Is it feasible to broaden your branding into real estate past your event? The response is a resounding “yes!”.
With today’s society, we are prompted to share and post photos whenever we’re having a great time, that’s the general explanation social media was developed. #FoMO or the Fear of Missing Out is certainly a serious and motivating force. In other words: a lot of people recollect experiences when they are having shared, collective fun while having a good time a party or event.
Anyone could be reckoning, “Well, folks will certainly take photos here at our event and share it on their social media platforms or with colleagues.” And that’s usually a safe assumption.
But, can you stretch your marketing and branding suitably beyond an event, merely by means of having a photo booth? Why not maximize the real estate of their photos? After all, relying upon your guests’ selfies perhaps isn’t within your brand’s best interest. Listed here are a couple of reasons:
We have all judged someone’s selfie that did not turn out so awesome.
Many individuals retake pictures for what seems like hours just before they eventually have one semi-decent picture. Even celebs like Nick Viall acknowledge their selfie game just isn’t as compelling as it appears. Supposing that you depend on your guests’ selfies, you’re not really making certain a high-quality, memorable, and exciting photo experience.
You are taking on the risk of forfeiting branding opportunities on social media.
Social networks make it possible for you three opportunities to add branding (as well as gain value from) a post.
They would consist of:
- the venue of your event or business under the poster’s social media handle
- your event’s or business’ hashtag on the side of or under the picture
- your business’s social media handle somewhere in the post text
Therefore, with a little possibility of your visitors taking good selfies, incorporating the location, keeping in mind your social media handle, and throwing in a related hashtag, it’s not actually worth banking on attendees to truly do much for you in the marketing and branding section. Besides, you prefer them to be having fun with your event and having awesome fun– not spending more time on their phones.
Just how you could optimize marketing and branding real estate with a photo booth at your event
A photo booth delivers entertainment for your visitors. It really gives your guests something to do in between all of the various other activities at your event. It also really helps start the ball rolling and ease everybody up.
It is customizable. You have the option to make sure your branding and messaging is shown exactly the best way you would like it to be, while at the same time having uniformity throughout every single photo.
Your guests are given a party gift. Exactly who does not love party favors? Make it possible for your guests to take home their memorable event.
In the interest of you following event, be sure that you are optimizing all of the branding real estate available. Giving your guests with an entertaining activity, and also a take-home party favor, is a win-win for both your branding and your visitors.
If you are all set to bring unforgettable fun and grow your marketing and branding real estate at your upcoming event, contact us, we ‘d love to help!